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Youtube Management. 

Creative Direction · Production · Post-Production · Channel Strategy

Working closely with Pokimane and her creative team to bring long-form YouTube content from concept through final upload. My involvement spans story development, filming, editor coordination, detailed post-production feedback, thumbnail direction, and channel optimization, with a focus on engaging storytelling and audience retention.

selected projects. 

01 / CREATIVE DIRECTION & POST-PRODUCTION

week in my life.

LIFESTYLE VLOG

Collaborated with Pokimane and her editor to refine pacing, story structure, graphics, and comedic timing. Developed feedback around the opening hook, calendar sequence, and thumbnail concepts to strengthen the final video.

Creative Direction
Editor Feedback
Thumbnail Strategy

02 / CREATIVE DIRECTION / STORYTELLING

coachella vlog.

Shaped hours of festival footage into a cohesive story, selecting behind-the-scenes highlights, improving narrative pacing, and collaborating on thumbnail direction.

house hunting pt. 1.

03 / PRODUCTION / EDITOR COORDINATION

Coordinated additional camera coverage, filmed the property tour, and helped organize multiple perspectives in post-production while developing the house-hunting series format.

02 / CREATIVE DIRECTION / STORYTELLING

coachella vlog.

Shaped hours of festival footage into a cohesive story, selecting behind-the-scenes highlights, improving narrative pacing, and collaborating on thumbnail direction.

summer in la.

04 / CREATIVE DIRECTION / POST-PRODUCTION

Translated an Animal Crossing-inspired concept into visual graphics, transitions, and story structure, helping refine the opening hook and overall pacing.

02 / CREATIVE DIRECTION / STORYTELLING

coachella vlog.

house hunting pt. 2.

Served as the primary camera operator, capturing property B-roll and supporting footage while contributing to thumbnail concepts and video packaging.

05 / CAMERA OPERATION / THUMBNAIL DIRECTION

02 / CREATIVE DIRECTION / STORYTELLING

coachella vlog.

05 / CREATIVE DIRECTION / STORYTELLING

coachella vlog.

Shaped hours of festival footage into a cohesive story, selecting behind-the-scenes highlights, improving narrative pacing, and collaborating on thumbnail direction.

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